Библиографическое описание:
Matveyeu, M. Directions and problems of evaluating commercial effectiveness of business / M. Matveyeu, Kasaeva T. Matveyeu // Education and science in the 21st century : articles of the International Scientific and Practical Conference, October 27, 2016 / Vitebsk State Technological University. - Vitebsk, 2016. - P. 77-80.
Аннотация:
The article sets out the basic approaches to the definition of commercial
efficiency, the author formulated his own definition, studied the existing methods of
evaluation of the commercial effectiveness, the author developed a method for
assessment - based on general indicators of efficiency, indicators of marketing and
logistics, held its approbation, conclusions are made.
